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Sales and Marketing Coordinator

Kano, Nigeria


Job Title:

Sales and Marketing Assistant

Department:

Business and Administration, EHA Clinics

Division:

EHA Clinics

Reports to:

Business and Admin Manager

Location:

Abuja or Kano (Some travel may be required for meetings and other ad hoc activities) 


Who we are: EHA Clinics, a subsidiary of eHealth Africa,  is a chain of clinics spread across Nigeria that provides innovative and technology-driven healthcare to the population. EHA Clinics currently boasts of three Clinics located in Abuja and Kano and is working to expand to other parts of Nigeria. EHA Clinics uses state of the art equipment to bridge the gap in the provision of high quality diagnostics and healthcare through routine services (general consultations, laboratory investigations, pharmaceuticals, annual medical checks, child wellness checks, ultrasonography...etc) and specialized services (telemedicine, medical evacuation, home care, dental care, ophthalmology and radiology).


Within every clinic location, EHA Clinics simultaneously implements a Community Health Program which utilizes an innovative financing mechanism to promote universal health coverage and access for the low-income, uninsured and underserved population through a low-cost, pro-poor prepayment scheme.  These programs form the basis of care EHA Clinics provide, catering to different cadres of the population based on economic profiles.

Summary of Job: Markets products by developing and implementing marketing and advertising campaigns, tracking sales data, maintaining promotional materials inventory, planning meetings and trade shows, maintaining databases; preparing reports.

Essential Duties and Responsibilities: To perform this role successfully, the Sales and Marketing Coordinator will perform the following responsibilities in relation to all clinics which will include but are not limited to:

Core Tasks

  • Implement marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations

  • Conduct and carry out direct marketing sales campaign and reporting

  • Research and understanding the client base, ensuring continuous process improvement 

  • Develop, edit and monitor marketing materials

  • Work with the communications team to implement website and online campaigns

  • Develop and source content for social media platforms

  • Track product sales and costs by analyzing and entering sales, expense, and new business data

  • Prepare marketing reports by collecting, analyzing, and summarizing sales data

  • Provide sales data, market trends, forecasts, account analyses, client feedback; relaying customer services requests

  • Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases

  • Monitor budgets by comparing and analyzing actual results with plans and forecasts

  • Updates job knowledge by participating in educational opportunities; reading trade publications

  • Accomplish organizational goals by exploring opportunities to add value to job accomplishments


Key Skills and Attributes: 

  • Good time management and planning skills

  • Excellent interpersonal and presentation skills 

  • Excellent written and verbal communication skills are essential  

  • Ability to meet multiple project deadlines and demonstrate attention to detail

  • Experience in communicating multi-culturally

  • Ability to demonstrate an understanding of the needs of the customer

  • Excellent copywriting and copy-editing skills.

  • Highly organized

  • Project management experience

  • Knowledge of web analytics

  • Strong presentation skills

  • Ability to work individually as well as part of a team

  • Ability to meet deadlines with minimal supervision

  • Experience of MS Navision an advantage but not a specific requirement

  • Ability to speak the local language is important

Work Experience: S/he will be required to have had related and progressive experience in a healthcare human capital management. 


Qualifications & Training

  • Degree in Marketing, Advertising, or the equivalent

  • Active on social media

  • Knowledge of Content Management System (CMS)

  • Familiarity with content management systems (CMS) and customer relationship management (CRM) tools

  • Working knowledge of HTML and design and email software

  • Experience working with budgets and forecasting


Salary: 

Competitive salary scale based on surveys from top private hospitals in Nigeria. Salary is negotiable but performance-based. 

Other Benefits

The following benefits are available with this offer of employment:

Health Insurance: EHA Clinics will cover medical expenses for yourself, your spouse and up to two dependents. Further details are contained in the Nigeria Addendum to the EHA Clinics Employee Handbook.  

Group Life Assurance: EHA Clinics provides life insurance for you as our employee. This insurance is payable in the event of your death. The effective date of coverage will be upon successful completion of your probationary period.

Group & Personal Accident: EHA Clinics provides Accidental Death and Dismemberment Insurance (ADD) for you as our employee. AD&D covers death by accidental means (rather than natural causes) and dismemberment. The effective date of coverage is your hire date.

Pension: EHA Clinics supports employee retirement preparation and investment by paying a 10% pension contribution on top of the statutory pension contribution of 8% that is already factored into your salary.

Annual Leave: You are entitled to 21 days paid annual leave accrued at 1.75 days/month. Employees may begin scheduling leave with their direct supervisor upon successful completion of their probationary period.